Lori Senecal’s impact and contribution in CP+B

Lori Senecal, the CP+B Global CEO, is on the verge of leaving her post by the year’s end. She served in the CEO role since 2015 March. She had earlier served as the CEO as well as the President at MDC Partners Network whereby she retained the role even as the global CP+B CEO. The CP+B chairman and co-founder, Chuck Porter, stated that Lori had been the perfect fit to aid CP+B to acquire a new face, a worldwide agency that was as flexible and nimble resembling an entrepreneurial start-up. More details can be found on LinkedIn.

Under Lori’s tenure, CP+B managed to acquire American Airlines by October 2015. The managed to snatch the contract right under the nose of TM Advertising, of whom had managed to retain the contract for about 25 years. Porter confirms that he and Lori are organizing a team for future generation leadership, all the while taking their time so as to make careful and calculated decisions for this project. The aim of this is to ensure a smooth handover process in preparation for Lori’s exit.

Danielle Aldrich, is the recently announced new president of CP+B West. CP+B West encompass CP+B Los Angeles and CP+B Boulder. Before this, Danielle was one of the managing directors at CP+B Boulder. She was entrusted with helping acquire accounts such as Hershey’s and American Airlines. All the CP+B’s ten offices have entrepreneurs leading them and of whom are ardent about CP+B’s growth in the worldwide markets. By elevating regional leaders, resources are better shared seamlessly across offices in each region to draw in strategic yet creative talent to their partners, as said by Lori.

Lori’s contribution to the firm gained CP+B recognition by the Advertising Age as one of the Creativity Innovators of the Year and in turn having herself named as one of the Agency Executive to Watch in 2016. It was also awarded the Titanium Grand Prix due to its Dominos work during the Cannes Lions Festival. Lori Senecal was also at McCann World group as the Global Chief Innovation Officer. She was also honored with a Quantum Leap Award at the 2013 AWNY Game Changer due to her innovation and leadership. Lori was also serving as a member of the Ad Council Board of Directors. You can visit Business profile for more info.