When Amazon is watching what you do, then you must be doing something right. Amazon has enjoying dominating the competition on the apparel industry for years, and today pulls in nearly 20 percent of that entire market. The reason that Amazon is so concerned is because it seems that out of nowhere Kate Hudson’s Fabletics has suddenly taken in over $250 million in sales of women’s workout apparel and active-wear. With numbers like that, it is only a matter of time before it begins to negatively impact Amazon and their bottom line.
To hear Hudson talk about her athleisure brand, she mentions high-quality, new styles, and shape fitting technology. As far as sales, she credits both her membership package and the sales technique known as reverse-showrooming. These aren’t new concepts, but the way this company presents them to customers really resonates with them and has them lining up to buy. Looking at the Fabletics retail stores at the local mall, we see women lining up to get their membership while taking the free Lifestyle Quiz. These same women will try on just about everything in the store without having to deal with the pressure of a sales associate trying to move merchandise. This relaxed atmosphere is changing the way women shop for active-wear.
Once these same consumers are home and can head to the online store, the magic begins to happen. Fabletics members who tried on the apparel at the store will be able to find all those items waiting right in their online profile. Now since these items were tried on and fit perfectly, there is zero guesswork when it comes to selecting workout apparel. Without having to worry if the items fit, these women shoppers are then able to shop without restriction. This is part of the reason that sales are exploding at the e-commerce site, women no longer have to wait to see if the apparel arrives and will fit them or not.
Included with the membership is free shipping for online orders, a personal shopping assistant, and discounted pricing on various pieces of workout apparel. Combine all these benefits with the ease of shopping and high-quality merchandise, and you see why Amazon is going to have a challenge ahead of them maintaining that top spot in the retail apparel market. Kate Hudson’s Fabletics shows no signs of slowing and is only ramping up production for the biggest year yet.
For nearly a decade Talk Fusion has been very popular for its ability to help companies with their marketing and use of video. Recently the company released a new mobile application that allows video chat. The app appears to be a big step for an already flourishing company and read full article.
The new Talk Fusion app is loaded with features that will help any company in the business world. The application works on both Iphones and Android devices and can be downloaded from most of the major digital outlets inlcuding ITunes and Google Play. The application is mainly focused on allowing businesses to stay more connected to their clients. Users can send video email messages directly from their device to their clients. Now users are able to see their video marketing campaigns from virtually anywhere in the world. A video message is much more engaging than a typical email and provides clients with a great look into a marketing campaign.
This app has a number of other useful features. The app allows for live recording and sending previously recorded videos. Users can use any of a variety of templates along with changing display names to make the message more connected. A very unique features allows you to make personal calls to family or friends using different devices via a shared link. Other features like picture messaging, unlimited messaging and chat rooms make the Fusion app one of a kind and what Talk Fusion knows.
A world wide leader in video marketing solutions, Talk Fusion has been changing the way people use video for quite some time. They are dedicated impacting lives and helping businesses grow through unique video technology. Talk Fusion was established in 2007 by Founder and CEO Bob Reina. Part of their long list of accomplishments includes having world’s first Instant Pay Compensation Plan and having products that are marketed in more than 140 countries. With such an amazing track record, it is almost certain Talk Fusion will be heard from for many more years to come and Talk Fusion’s lacrosse camp.
One of the signs of the changing world is that of mentality when it comes to popularity. Often times, people go through phases. Among the phases that they go through is the need to fit in. One of the easiest ways to fit in is through fashion. Often times, people try their best to be like others in order to be considered one of the people that are on the inside. However, not everyone is able to fit in. The truth is that people are judged for the type of clothes they wear among other things. Then if they are not found to be good enough, then they are thrown out.
There is another truth to be realized about fitting in. It is that looking like everyone else is not going to get anyone anywhere. Therefore, the focus should be on being as unique as one can be when it comes to expressing who they are. Fabletics is very helpful in this respect. Fabletics is what gets people one step ahead of others while keeping money in their pockets. They run a lot of promotions for the customers. This is a lot more than what can be said for Amazon. While Amazon does have a lot of clothing, some stuff could be hard to find for certain customers that have a distinct style.
When people go completely outside of what they believe is the norm with Fabletics, the results are going to be really beautiful and encouraging. They will not only fall in love with their style, but they will also get compliments from many people including those that have rejected them.
With other companies like Amazon, people try to keep up with the trends. Fabletics allows people to influence the trends. As a result, loyal members of the Fabletics brand are more confident.
To make things even better, people who are not necessarily athletic are allowed to take part in the clothing choices that Fabletics has with their all inclusive line of clothing. Kate Hudson and Don Ressler want customers to be happy with themselves and how they look. Therefore, they make sure that the styles are available in a wide range of sizes.