Hippeas Vegan-Snack Food Company Banks On DiCaprio’s Star Power

Few people think any positive when they hear the phrase vegan snack foods. Distorted faces, expressions of sick, and other ways of expressing displeasure are common. When the same person mentions chick peas in the same sentence, the initial reaction is reinforced. Livio Bisterzo wants to change that. He wants his Hippeas brand line of crunchy chick peas will change all of that.

Livio Bisterzo faces an uphill battle. Her target market, vegans, is a heavily health conscious audience. Some of them forego snack foods entirely in order to keep a healthy diet. Other people, who take up the lifestyle for ethical reasons, may be looking for replacement for their favorite snack foods. Hippeas fills that niche.

Livio Bisterzo’s Hippeas product line owns a small share of the vegan snack food market, but a recent high-profile investor might help her expand. The businessman’s strategy to get into more markets changed considerably when Leonardo DiCaprio decided to invest in the company. DiCaprio most recently starred in the Oscar-winning film The Revenant, he also starred in the film Titanic and Gangs of New York.

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Livio Bisterzo welcomed DiCaprio on board, and seemed ecstatic with the investor. The smiling business man did not expect to attract such a high-profile celebrity to her growing company, but she welcomes the chance. The influx of money the high-profile actor brings to the company allows her to expand her company’s market share. It may even allow her to introduce additional flavors to her chickpea product lineup.

For vegan consumers looking for a healthy snack, their options remain limited. Hippeas chickpeas gives its customers more flavor choices than many of its competitors. The six flavors include sriracha, pepper power, hickory happenin’, white vegan cheddar, and three others. People who want to try these products can look for it in the organic section of their local grocery stores.

Read more: HIPPEAS: This Health Food Startup Geared Towards Millennials Is Giving Peas A Chance.

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